How to Get a Job as a Market Research Analyst
“Internships are a good way to get into the field,” Roberts says. He adds that the Burke Institute, an Ohio-based international research and consulting firm, offers multiple-day workshops on industry skills such as designing effective questionnaires and moderating focus groups, along with exploring the relationship between variables found in data. These workshops are available to professionals in any stage of their career.
Having previous work experience in business, marketing and sales can also boost career prospects. Those in the profession may begin their careers either at the corporate level or working for a smaller research company like the one Roberts now leads, but Roberts stresses that when starting out, you’ll likely focus on collecting data – rather than analyzing it – for up to five years.
|Upward Mobility||good High|
|Stress Level||poor Above Average|
|Flexibility||poor Below Average|
What is the Job Like?
The Department of Labor reports market research analysts generally work 40 hours per week, but Roberts says the average workweek is more like 50 to 55 hours, and occasionally, even 60 to 70 hours. Increasingly, deadlines for completing reports are tightening in the corporate and research company realm. “We are a very deadline-driven industry, and those deadlines are shrinking,” Roberts says. On average, marketing research analysts have about six weeks to complete a five-stage assignment: project design, programming, data collection, data processing, and analysis and reporting.
Last updated by Jada A. Graves.