Salary Outlook
According the BLS, market research analysts earned $60,250 in 2011. The best-paid earned $112,560 while the lowest-paid earned less than $33,490. Areas of the industry that pay well include motor vehicle manufacturing, semiconductor and other electronic component manufacturing, and computer and peripheral equipment manufacturing. The metropolitan areas that compensate best for this occupation are San Jose, Calif., Framingham, Mass., and Auburn, Ala.
| Job Salary | Year |
|---|---|
| 2002 | $65,830.00 |
| 2004 | $50,010.00 |
| 2006 | $53,660.00 |
| 2008 | $55,590.00 |
| 2010 | $57,070.00 |
Average Market Research Analyst Pay vs. All Business Jobs
With an average salary of $60,250 per year, market research analysts are banking a nice salary in a less-than-ideal economy. You'll earn more as a marketing research analyst than you will as a customer service representative or sales representative. Still, for those wanting an even higher salary, consider becoming a sales manager, a position that pulls in an average salary of $101,640 per year, or a marketing manager, earning an average salary of $116,010.
| Job Name | Salary |
|---|---|
| Marketing Manager | $116,010.00 |
| Sales Manager | $101,640.00 |
| Market Research Analyst | $60,250.00 |
| Sales Representative | $53,540.00 |
| Customer Service Representative | $30,610.00 |
See Complete List of Best Business Jobs
Best Paying Cities for Market Research Analysts
The highest paid in the market research analyst profession work in the metropolitan areas of San Jose, CA, Framingham, MA, and Auburn, AL. The Bridgeport, CT area also pays well, as does the city of College Station, TX.
San Jose, CA
Average Salary: $104,400 | See Job Openings
The annual median wage of a market research analyst working in San Jose, CA is $104,400, which is $44,150 more than the average pay in the profession.
Framingham, MA
Average Salary: $89,990 | See Job Openings
The annual median wage of a market research analyst working in Framingham, MA is $89,990, which is $29,740 more than the average pay in the profession.
Auburn, AL
Average Salary: $89,850 | See Job Openings
The annual median wage of a market research analyst working in Auburn, AL is $89,850, which is $29,600 more than the average pay in the profession.
Bridgeport, CT
Average Salary: $85,290 | See Job Openings
The annual median wage of a market research analyst working in Bridgeport, CT is $85,290, which is $25,040 more than the average pay in the profession.
College Station, TX
Average Salary: $84,630 | See Job Openings
The annual median wage of a market research analyst working in College Station, TX is $84,630, which is $24,380 more than the average pay in the profession.

