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Market Research Analyst: Salary

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Salary Outlook

Market research analysts earned a median salary of $60,300 in 2012, according the BLS. The best-paid earned more than $113,500 while the lowest-paid earned less than $33,280. Software publishers, aerospace manufacturing and the federal executive branch of the government are sectors that pay market research analysts particularly well. And if you live in California, you’re in luck – the top-paying cities for market research analysts include San Jose, Calif., San Francisco and Oakland, Calif.

Job Salary Year
2004 $50,010.00
2006 $53,660.00
2008 $55,590.00
2010 $57,070.00
2012 $67,380.00

Average Market Research Analyst Pay vs. All Business Jobs

With an average wage of $67,380 in 2012, market research analysts are banking nice salaries, and this profession is one of the top-paying among the business jobs we cover. For instance, you’ll earn more as a market research analyst than you will as a customer service representative, sales representative or retail salesperson. Sales managers earned more money market research analysts in 2012, as did marketing managers.
 

Job Name Salary
Marketing Manager $119,480.00
Sales Manager $105,260.00
Market Research Analyst $60,300.00
Sales Representative $54,230.00
Customer Service Representative $30,580.00

Best Paying Cities for Market Research Analysts

The highest paid in the market research analyst profession work in the metropolitan areas of San Jose, California, San Francisco, and Oakland, California. The Seattle area also pays well, as does the city of Oxnard, California.

San Jose, California

Average Salary: $104,670 | See Job Openings

The annual median wage of a market research analyst working in San Jose, California is $104,670, which is $44,370 more than the average pay in the profession.

San Francisco

Average Salary: $88,580 | See Job Openings

The annual median wage of a market research analyst working in San Francisco is $88,580, which is $28,280 more than the average pay in the profession.

Oakland, California

Average Salary: $85,260 | See Job Openings

The annual median wage of a market research analyst working in Oakland, California is $85,260, which is $24,960 more than the average pay in the profession.

Seattle

Average Salary: $83,540 | See Job Openings

The annual median wage of a market research analyst working in Seattle is $83,540, which is $23,240 more than the average pay in the profession.

Oxnard, California

Average Salary: $81,490 | See Job Openings

The annual median wage of a market research analyst working in Oxnard, California is $81,490, which is $21,190 more than the average pay in the profession.

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How much do market research analysts make in your city?

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Last updated by Jada A. Graves.


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