Number of Jobs
|This Job is Ranked in|
|Best Business Jobs||#7|
|The 100 Best Jobs||#44|
You've probably seen a TV commercial or print advertisement that lured you to buy a new gadget or try a new product. Somewhere behind that advertising campaign is a marketing manager aiming to convince you to buy that item. Long before the advertisement interrupted your favorite TV show, a marketing manager set up a focus group to observe how and why people use the product, and tested whether various features of the product made people more likely to want to buy it. Sometimes marketing managers even tweak new items to make them a better fit with specific groups of customers, and they develop pricing strategies that help a company maximize profits without alienating customers. In addition to traditional advertising campaigns, marketing managers need to connect products with customers on Twitter and Facebook and generate buzz through Internet marketing. When the job is done well, the customer will feel like this new product is necessary to have in his or her life.
The Bureau of Labor Statistics projects marketing manager employment growth of 12.7 percent between 2012 and 2022. During that time period, an additional 22,900 jobs will need to be filled.
Marketing managers earned a median annual wage of $119,480 in 2012, according to the BLS. The best-paid 10 percent in the field made $160,810 per year, while the bottom 10 percent made $62,650. The best-paying jobs are in San Jose, Calif., San Francisco and Framingham, Mass.
Most marketing managers hold a bachelor's degree or higher. Coursework in business law, management, economics, accounting, finance, mathematics and statistics can be helpful. An internship is a great way to get experience and make connections that could lead to a job. Computer and foreign language skills will also give you an advantage for some positions.
The first step is to get a bachelor's degree in a field related to marketing, such as advertising, communications or business. While in school, look for a marketing, sales or public relations internship that offers hands-on experience and volunteer for a variety of projects. More importantly, connect with other marketing professionals on LinkedIn or join professional associations such as the American Marketing Association to broaden your networks.
|Upward Mobility||good Above Average|
|Stress Level||poor Above Average|
Last updated by Kimberly Castro.