How to Get a Job as a Marketing Manager
"Marketing is about creativity that drives big ideas and makes brands more relevant in people's lives. It's an exciting profession that allows you to unleash your potential and pursue your passions in ways you never thought possible. So make sure you bring creativity and passion every day," says Marc Pritchard, global marketing and brand building officer at Procter & Gamble. "You have to be in love with getting to know people at the deepest level. A great marketer knows how to find those insights that drive human behavior, that get at the truths, motivations, and tensions that can only be resolved by your brand."
Interview Questions Submitted by Real Marketing Managers
"Tell me about a time when you received an outcome that was unexpected (in a negative way-) - why did it happen and what did you learn from it?" - Intuit Marketing Manager Candidate (Location Unknown)
"Tell me about a time when you commercialized a product." - Pepperidge Farm Associate Marketing Manager Candidate (Stamford, CT)
"What would you do in the first 90 days of this job to grow the position." - Lancaster Laboratories Marketing Manager Candidate (Lancaster, PA)
What is the Job Like?
Marketing managers generally work more than 40 hours per week, especially when new products are about to launch or problems arise. Substantial travel is often required to conduct focus groups and interview customers. Managers may need to estimate demand for the firm's products, develop a marketing strategy designed to sell that amount of merchandise, and could be held accountable if the product doesn’t sell as expected. Being Internet- and social-media savvy is increasingly a necessity for the job. “Technology is unleashing new levels of creativity for marketers and enabling connections with people that we couldn’t have even imagined years ago,” says Pritchard. “Young marketers today have a huge advantage because they are avid users of the emerging technologies.”
Real Reviews From Marketing Managers
+ "Marketing - Great place to flex your brain . . challenging environment, surrounded by very smart, intelligent people who push you to the next level. The question is always . .. how can we do this better, faster, smarter?" - Frito-Lay Marketing Manager (Plano, TX)
+ "Great people with plenty of ambition. A fostering, career growth mentality. Plenty of opportunities to learn more and make an impact. Easy to approach management." - GE Capital Marketing Manager (Kettering, OH)
- "Tons of red tape and processes stay in the way of being innovative." - Dow Jones Marketing Manager (New York, NY)
- "The environment is rather chaotic and the organization is difficult to navigate through." - Marvell Technology Product Marketing Manager (Santa Clara, CA)
Review information and interview questions supplied by Glassdoor.