How to Get a Job as a Marketing Manager
The first step is to get a bachelor's degree in a field related to marketing, such as advertising, communications or business. While in school, look for a marketing, sales or public relations internship that offers hands-on experience and volunteer for a variety of projects. More importantly, connect with other marketing professionals on LinkedIn or join professional associations such as the American Marketing Association to broaden your networks.
Interview Questions Submitted by Real Marketing Managers
"Tell me about a time when you received an outcome that was unexpected (in a negative way-) - why did it happen and what did you learn from it?" - Intuit Marketing Manager Candidate (Location Unknown)
"Tell me about a time when you commercialized a product." - Pepperidge Farm Associate Marketing Manager Candidate (Stamford, CT)
"What would you do in the first 90 days of this job to grow the position." - Lancaster Laboratories Marketing Manager Candidate (Lancaster, PA)
|Upward Mobility||good Above Average|
|Stress Level||poor Above Average|
What is the Job Like?
Marketing managers generally work more than 40 hours per week, especially when new products are about to launch or problems arise. Substantial travel is often required to conduct focus groups and interview customers. Managers may need to estimate demand for the firm's products and develop a marketing strategy designed to sell that amount of merchandise. They could be held accountable if the product doesn't sell as expected. Being social-media savvy is increasingly a necessity for the job. "Technology is unleashing new levels of creativity for marketers and enabling connections with people that we couldn't have even imagined years ago," says Marc Pritchard, global marketing and brand building officer at Procter & Gamble. "Young marketers today have a huge advantage because they are avid users of the emerging technologies."
Pritchard also says marketing is about creativity that drives big ideas and makes brands more relevant in people's lives. "It's an exciting profession that allows you to unleash your potential and pursue your passions in ways you never thought possible,” Pritchard says. “So make sure you bring creativity and passion every day."
Last updated by Kimberly Castro.