Alpha Consumer

November 2007


Facebook Does an About-Face

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After protests across the Web—including on its own social networking pages—Facebook has backed down from its policy that posted information about the shopping habits of its users.

The program, called Beacon, informed Facebook users' friends when purchases were made on certain online retail sites,

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TAGS:
Facebook
privacy
shopping

Where to Find the Best Deals

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Get ready for shopping overload. Starting with this week's Black Friday, which for some energetic customers begins at midnight on Thursday, stores will try to lure people in with holiday music, discounts, and charity events.

The fun will continue on Monday, dubbed "Cyber Monday" because everyone who ...

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TAGS:
shopping

How to Shop Like an Expert

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With the holidays upon us, I asked Kit Yarrow, professor of consumer psychology at Golden Gate University in San Francisco, to shed some light on why we tend to spend more than we should at this time of year. In fact, retailers usually rely on holiday spending for nearly half of their annual sales.

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TAGS:
shopping
holidays

Survey: Grocery Shopping Is a Chore

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It turns out that many people aren't fond of their grocery stores. According to a new survey from IBM, three quarters of shoppers are either antagonistic or have no loyalty toward their grocers.

I can't say I'm surprised. When I ran into a coworker recently at Whole Foods, the first thing we did was ...

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TAGS:
shopping

Holiday Shopping Attracts Frauds

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Even before the turkey is turned into next-day sandwiches, shoppers will be making their holiday lists and getting ready to click their way to purchases. E-commerce holiday sales will grow 19 percent over last year to reach $31 billion, according to research firm eMarketer, even though overall ...

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TAGS:
shopping
fraud

Stores Cut Prices Early

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The season of indulgence is almost here, and stores are already feeling overstuffed, according to the Wharton School of the University of Pennsylvania.

Rising debt levels, a struggling real estate market, and high gas prices have turned many consumers into stingy bargain hunters, which means holiday ...

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TAGS:
shopping
sales
prices