Chatty Grocery Store Clerks?

Trader Joe’s thinks shoppers want to discuss pop culture while they pick up dinner.

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Listening to the radio this weekend, I heard a new Trader Joe's ad that said not only are store employees—known as "crew members"—more than willing to answer food questions, but they'll also dish on the latest movies and books. They'll even check on the weather for you if you ask. My question: Is that what we want from our grocery stores?