Playing Hardball With Best Buy

March 11, 2008 RSS Feed Print
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A reader recently sent me an E-mail detailing her experience with Best Buy's Geek Squad, and it wasn't good. She brought her computer in to be fixed but ended up losing 10 days of work. The Geek Squad manager had given her a $50 gift card for her trouble, but she thought that for all the time she lost, she deserved more.

I put her in touch with Jill Nezworski, a senior executive resolution specialist at Best Buy, who explained that while the company doesn't reimburse customers for lost time, it wanted to recognize her frustration by providing her a 20 percent discount on three items that the reader had expressed interest in, including a digital camera and a computer keyboard, as well as another gift card, this time worth $75.

The reader asked me if I thought this was a reasonable offer or if she should request more, and I told her that she should take it. Unfortunately, time gets wasted and is impossible to get back. But two rounds of gift certificates do ease the pain somewhat.

Perhaps it also helps to hear about the similar experiences of others. I wrote about receiving a faulty new Dell computer, which I eventually returned. The Consumerist blog recently published a poem inspired by Best Buy Geek Squad problems. And the Planet Feedback and My3Cents sites are dedicated to the art of complaining.

Tags:
customer service,
Best Buy

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Yes, Best Buy is a prime example of a store that should be avoided completely.

(If I can mention another website): I'm a regular reader of Consumerist.com, and it seems that every week there is a new Best Buy issue posted.

It's further indicative of how bad Best Buy is when the majority of comments on a Best Buy issue post state that they can't believe that anyone who visits Consumerist with any regularity still shops at Best Buy.

While Best Buy may be king of the mountain that is horrible retailers, it's just another example of the culture of retail that exists in this country right now.

This culture seems pervasive at almost every level of a lot of these companies... Anti-customer store policies, poorly trained staff (exhibited by inattentiveness, rudeness, unhelpfulness, bad behavior, and a lack of knowledge, etc), and customer service personnel that are more concerned with getting a customer with a problem to suck it up and get out of their face or off the phone ASAP rather than actually assist them and stand by what they sell.

They hire people, retail management included, seemingly from the bottom of the pool. When Circuit City fired all of their best and senior people (who correspondingly made a slightly better wage) and hired new people at a lower rate, that sent a clear message about what they think about their customers. I like to think that their poor financial performance, followed by a beggar-like attempt at rehiring said employees sometime later, was a clear message from customers (albeit passively).

Customer satisfaction and retention are a thing of the past with a lot of retailers, mainly the "big-box" stores. If you insist on continuing to shop at these stores, do yourself a favor and learn any policies the store has (for returns and the like), but also learn how to fight back as a consumer. It's unfortunate, but it has become a customer-vs-retailer environment. Educate yourself to fight back, it IS your right, but it's also your responsibility.

Personally, I try to shop at Amazon or Newegg or a half-dozen or so other online retailers that still believe in customer satisfaction and retention. Some even have brick-and-mortar representation, but of those the good ones are rare.

Regarding Geek Squad, I kind of have mixed feelings (though I would avoid them like the plague, personally).

First of all, know that many computer problems may not be able to be diagnosed and repaired on the first attempt. A lot of it is trial-and-error, wait-and-see with use, issue replication, and yes, user process/procedure (such as "your doing it wrong").

On that last note, even a perfect malware cleanup (and most almost never are without wiping) is only any good up until the point that the user starts the same routines that facilitated malware to begin with.

Also, software issues can sometimes seem like hardware issues, and vise-versa.

Fixing a computer is not like fixing a car; they're a lot more dynamic and there are many more points of failure. Also, auto repair has had MUCH more time to evolve. Also, older PCs can be a lot more time-consuming than newer PCs. On the other hand, sometimes it is easier and a lot quicker to do, it's just a matter of an accurate diagnosis and availability of the correct parts. For example, it takes all of about 10 seconds to replace a faulty memory module, but memory issues can often look like just about anything else, and without certain diagnostic tools (which the vast majority of repair people either don't have or don't use, in my experience and observation) or the right extra part to swap and test, it can be frustrating and time-consuming.

That being said, the costs of Geek Squad's services are unconscionable, especially given the fact that (again unlike auto repair), one can easily work on multiple PCs at the same time. Of course, this depends on exactly what is being done... Good portions of a malware sweep, OS reinstall, or HD re-imaging can be done unattended, which can free up a tech to work on another system (or systems) that he's placed right next to that one.

Then again, when these people are hired from the bottom of the barrel, their priority is something other than getting as many PCs as possible fixed accurately in a reasonable amount of time.]

Thus, 10 days of downtime for something that could probably have taken a couple of hours to do.

Mike of NY 11:24AM March 14, 2008

Best Buy, as far as I am concerned, is a firm never to be dealt with for any reason. I purchased a program for my son which was faulty. I attempted to return it and the only thing they would offer was another copy of the same faulty program. They admitted the program itself was faulty.

The folks I tried to deal with were very unpleasant and uncooperative to say the least. They had no regard for me whatever. I wrote to the Corperate Headquaters and got a total runaround and whitewash.

If ever the caveat "Let the buyer beware" is appropriate it is with Best Buy.

Desmond R. Call of WA 2:23PM March 12, 2008

Alpha Consumer

Kimberly Palmer, senior editor for U.S. News & World Report, writes about making smarter financial decisions. She’s the author of Generation Earn: The Young Professional's Guide to Spending, Investing, and Giving Back.

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