Starbucks: Unveiling the Venti Surprise

April 7, 2008 RSS Feed Print

Over the weekend, the blogosphere was buzzing about a surprise Starbucks was set to unveil at all of its stores on Tuesday, April 8, at noon EDT (9 a.m. PDT). Speculation ran wild: Was Starbucks returning to use of its old cup design? Perhaps the company was introducing a size even larger than venti? Was the surprise related to the recently introduced—and much maligned—skinny latte drinks?

Readers of Starbucks Gossip suggested ideas ranging from the mundane—free coffee samples—to the slightly more exciting—a new type of brewed coffee.

I tried my luck at finding out while I was at a Starbucks getting a latte today. (Please don't yell at me for that indiscretion.) The barista seemed unusually chatty, so I asked him: "What is going on here tomorrow?"

He quickly stopped being chatty. "I can't tell you," he said. "But it has to do with a redesign."

"Of the store?" I asked.

But he wasn't saying anything else. So we'll have to wait and see. I'm betting on a new cup redesign.

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Has anyone noticed that the "new desgin" is really just a cover for smaller cups? They don't seem smaller at first, but I'm almost positive they are. Is this their way to save money? What is going on?

Corrie of CA 1:52PM April 17, 2008

Alpha Consumer

Alpha Consumer

Kimberly Palmer, senior editor for U.S. News & World Report, is the author of Generation Earn: The Young Professional's Guide to Spending, Investing, and Giving Back. Send her your personal finance questions.


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