Alpha Consumer

Revealed: Starbucks Surprise

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April 8, 2008 RSS Feed Print
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Update on the Starbucks surprise: The company has introduced a new kind of roast, which it calls its “smoothest coffee ever.” If you’ve sipped it, let us know what you think.

Tags:
Starbucks,
food and drink

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hotelbuchung tunesien of 6:41PM May 05, 2010

Starbucks just doesn't get it? The reason why they need to close stores, lay people off and appear to change their focus is because sales are down. Why are they down? THE PRICE. Not the taste. Every single finance advisor recommends that in order to keep your expenses in line is to get rid of the 'latte factor'. Stop spending $4-$5 for a pennies worth of coffee. Duh.

I can get a great cup of organic, trade-free coffee at McDonald's for $1.25. And if you are a senior citizen, the same cup costs just sixty five cents.

It's the economy, stupid (Starbucks)

Boomie of NY 6:58PM April 11, 2008

Finally, I have tasted it... and here's my verdict: It does taste better than the previous types - it is less strong/harsh on the taste buds and stomach. I don't know if it's all THAT, but it's an improvement.

Kimberly Palmer of 3:00PM April 11, 2008

Alpha Consumer

Kimberly Palmer, senior editor for U.S. News & World Report, writes about making smarter financial decisions. She’s the author of Generation Earn: The Young Professional's Guide to Spending, Investing, and Giving Back.

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