EBay Wins a Business Award

Company was judged before the boycott and recognized for its old feedback policy.


The Better Business Bureau this week honored CarMax, Ritter Daniher, Kraft Foods, and eBay with its annual Torch Awards for their "integrity in the marketplace" and "advancing trust between businesses and consumers."

Wondering why eBay was included, considering the recent uproar over its new pricing policies? Well, the award was made before the sellers' boycott was announced, but there was no word on whether that would have changed the judging.

But the company did win in part because of its feedback policy, which has allowed buyers and sellers to rate each other—and under a new policy to take effect in May, buyers will receive only positive feedback.