Judging Shoppers by Their Lists

A new book imagines the lives of consumers based on what groceries they buy.


Corrected on 4/14/07: An earlier version of this blog entry incorrectly stated the title of a book. The correct title is A la Cart: The Secret Lives of Grocery Shoppers.

In a new book, A La Cart: The Secret Lives of Grocery Shoppers, Hillary Carlip interprets the lives of consumers through their lists. The performance artist has been collecting discarded grocery lists since she was young, and she imagines the lives of their former owners with the help of a makeup artist.

This fascinating project raises the question...what does your grocery list say about you? (Mine currently lists just olive oil, eggs, and raspberry jam, which might be too boring for interpretation.)