The Perfect Match: Politics and Pizza

April 11, 2008 RSS Feed Print
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I keep hearing a radio ad for Jerry's Subs and Pizza that uses a George Bush impersonator to (gently) poke fun at the president. The ad doesn't offend me, but I still find it strange for companies to involve politics in their marketing, because the chances of alienating potential customers seem so high.

But perhaps I'm in the minority—the company has won awards for its advertising, partly because of its use of political impersonations.

What do you think—do you like politics with your pizza?

Tags:
advertising,
politics

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Alpha Consumer

Kimberly Palmer, senior editor for U.S. News & World Report, writes about making smarter financial decisions. She’s the author of Generation Earn: The Young Professional's Guide to Spending, Investing, and Giving Back.

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