The Perfect Match: Politics and Pizza

Radio ads impersonate President Bush, but do they attract customers?

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I keep hearing a radio ad for Jerry's Subs and Pizza that uses a George Bush impersonator to (gently) poke fun at the president. The ad doesn't offend me, but I still find it strange for companies to involve politics in their marketing, because the chances of alienating potential customers seem so high.

But perhaps I'm in the minority—the company has won awards for its advertising, partly because of its use of political impersonations.

What do you think—do you like politics with your pizza?