The Student Loan 'Un-Ad'

Marketing techniques include making parodies of Super Bowl ads.

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This week's magazine contains a package of articles on paying for college, including one I wrote on the potentially deceptive ways loans are marketed to students. During my reporting, I came across several creative ads that didn't make it into the story, including one from the Student Loan Network that parodied a Super Bowl ad. When I spoke to the creator, Chief Technology Officer Christopher Penn, he called it an "un-ad," and if you watch it below, you'll see why.

So far, over 17,000 people have viewed the ad, which took Penn about half an hour to make. Pretty clever, huh?