Podcast: Why We Shop

A consumer psychologist explains what makes us buy too much and how to stop.

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Consumer psychologist Kit Yarrow recently spoke to me on the Alpha Consumer podcast about what shopping means to us, beyond the ability to buy material goods. She explains how it can define us, how to get control of overspending, and what makes generation Y different.

You can also hear the Alpha Consumer Tip of the Week on how to eat on a budget. Listen now, download in iTunes, or subscribe to the RSS feed.