Will Starbucks's New Deals Save You Money?

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The "rewards card" hasn't benifitted me in any "rewards" only to keep spending money, which is very smart on their part. I have had the card now for at least 2 months and have been refilling it, til recently, only to recieve nothing in return except when i first signed up for it. Also, i just went thru the drive thru to get my $2 coffee drink only to be turned down because i didn't have the "card sent in mail or in paper" even though i have bought NUMBEROUS coffee drinks from there, and I didn't realize it had to be AFTER 2p. At $4-$8 that i spend each time, several times per week, I am definately looking at my wallet and cutting back, if not all together and going somewhere else for my coffee.

Y.M. of OK 3:04PM August 05, 2008

I love Starbucks, I just needed another excuse to give the wife for the leaving the house to get the coffee. That's the real point of this sale. Starbucks knows exactly how I think and feel and they're willing to give me coffee for 2$ even though I would pay $4 for it anytime of the day! Thanks Starbucks, I love you.

Geoffrey of MI 2:59PM August 05, 2008

you missed a key drawback to the Starbucks program. In order to get the discount, you need to show your receipt from that morning's visit. That seems like an awful lot of caffeine in one day to me!

Sarah of GA 2:52PM August 05, 2008

That's true -- if you are driving to your Starbucks, that's another factor to consider. Thanks, Jason.

Kimberly Palmer of 2:32PM August 05, 2008

It is my sincere hope that people think about this latest offer from Starbucks in the same way you did in your article. Whenever companies come out with new offers that "save the customer money" it should cause an alarm to go off for them. Saving people money is contrary to what their bottom line purpose is... PROFIT. In order for people to get a $2 latte after 2:00 p.m., you have to spend at least that much in the morning. How does that save people money? This is especially true if you have to drive a significant distance to Starbucks, now you've got an additional fuel expense to deal with.

Jason of IL 2:20PM August 05, 2008

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Alpha Consumer

Kimberly Palmer, senior editor for U.S. News & World Report, writes about making smarter financial decisions. She’s the author of Generation Earn: The Young Professional's Guide to Spending, Investing, and Giving Back.

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