Ivanka Trump: Spokeswoman for Cheap Lunches?

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I think this is a bit harsh. Perhaps ConAgra is aiming for a more young professional, upscale/corporate America demographic with this launch. Ivanka has been quoted saying that she admittedly was born into a privileged family and she was lucky that her parents paid for her education, but that she had to work for material things that she wanted. Perhaps not relatable but more down to earth than one would expect given her family ties. That said, her being the spokesperson for this product caught my attention but it doesn't make me want to go out and buy it. At least it's a new strategy -- country stars have been used to shill several other prepared foods brands (including ConAgra's Banquet).

cc of IL 9:51AM October 31, 2008

I seriously doubt anyone with the last name Trump has brown-bagged their lunch in recent years.
I'd rather see someone like Carrie Underwood, or even Kellie Pickler (despite her ditziness). Heck even Denis Leary, who can pull off working class, is better than Ivanka.
To spice up the boring routine of bringing lunch to work, I will bring leftovers from dinner, or lean cuisines when they're on sale.

Veronica of NY 2:51PM October 30, 2008

Ivanka is a joke! Stupid idiots, like she needs any more money

Mad as Heck of CA 1:32PM October 30, 2008

I only just heard about this girl when I read an article last year that she was dating Topher Grace. I think you definitely need a spokes person that a person can actually picture eating a Healthy Choice - I would not believe this of Ivanka. However, I would NEVER buy ANYTHING represented by Kellie Pickler - this chick is a ditz and a half and I would immediately lose respect for any company that felt she was a good representative of their product. She's not that talented of a singer, she's not that attractive and her naivety is pathetic.

msbuffy of TN 1:20PM October 30, 2008

Let's get Britney and Paris to do the spots for abstinence only too. Makes just as much sense.
(Which is OK, of course, because American ad-watchers do not care about sense.)

of 1:17PM October 30, 2008

You are so right! I really like the girl but who made the decision to hire Ivanka Trump as a spokesperson/blogger for that product?
Was it one of Dad's big wig friends trying to warm up to him by hiring her or one of her celebrity friends? Even a no-name person would be more believable than Ivanka in that role.
We all know she probably has a nutritionist or dietician who plans her meals to help her keep that trim figure. But hey, she was in a position to get the deal and she got it, lucky girl.
Go on Ivanka, keep up the good work, this would not be the first nor the last time the person representing the product has nothing to do with the product.

No Name of MD 12:49PM October 30, 2008

Definitely not, you are right when you say it should be
someone with a downhome flair. Someone who really knows
how, what and where the middle/lower class does for lunch.
In my opinion, people are going to say exactly that: What does
Ivanka know about bringing brown bag lunches and does she?
Not a good role model for this topic

Betty of 12:40PM October 30, 2008