Update: Painful Packaging Gets Easier

Amazon announced a push to make it easier to open gifts.


Last month, an Alpha Consumer reader wrote in to complain about how difficult it is to open plastic packages. Toothbrushes, flash drives, toys -- they all come encapsulated in material that seems designed to prevent the buyer from accessing the goods.

Well, here's some good news: Amazon has taken notice. Today, it announced a campaign against so-called "wrap rage." Through partnerships with manufacturers, it is working to make its products easier to access. For those in the mood to complain, Amazon is also collecting stories and videos about just how frustrating that plastic can be.