The Recession Solution: Red Lipstick?

A make-up company takes advantage of tough times.

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Hey ladies: Have you bought a new tube of red lipstick lately?

If you have, then consider yourself up on the latest alleged trend. According to the brand Black Radiance, sales have gone from 12 tubes a week to 52. The reason? The economy. "Red lips evoke a sense of power in women allowing them stand bold and tall in the face of adversity. So it only makes sense that red lipstick sales are on the rise in America’s recent recession," the company asserts in a recent press release.

You might be wondering if this is really true, or just a marketing ploy. At least one other reporter comes down on the side of "marketing ploy," and I have to agree with her.