Hot Google Trend: Smart About Money

A non-celebrity site catches people's attention this morning.

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Nestled between The Office star Jenna Fischer and comedian Kathy Griffin on today's Google Trends list lies a decidedly less glamorous item: The website SmartAboutMoney.org.

Run by the National Endowment for Financial Education, the website helps visitors plan their household budget, examine their debt, and shop smarter. It also offers a quiz to help users assess their financial situation.

So, what does it mean that such a useful website is catching people's attention this morning? Perhaps we're all just getting started on our New Year's resolutions.