Whether or not we still care about brands or just go for the cheapest product with the best online ratings is a subject of heated debate in the retail world. A new report from Interbrand Design Forum scores points for those who believe in brands with evidence that certain brands -- including Walmart, Amazon, and Victoria Secret -- wield considerable power (and dollars).
Target's red and white bullseye, for example, is recognized by 96 percent of Americans. Anthropologie's power "comes from its ability to entice 25 to 40 year old wealthier women, who are more immune to economic downturns." Nordstrom puts luxury in a department store format.
According to Interbrand Design Forum, the secret to our wallets lies in our hearts. It says:
More retailers are refusing to be seen as simply peddlers of other people’s brands. Their customers demand offerings imbued with meaning, humanity and help as they shop for new possessions that may take them closer to their aspirations, manage their worries or make the world a greener place. As a result, the trend toward large, pervasive and impersonal retail spaces is reversing. Stores already have more emotion, creativity and community.
Which stores have won you over?