Snuggie Blanket Captures National Attention

Every now and then, a product becomes more than just a product. It becomes a national sensation. It happened with Beanie Babies, and now it's happening with the Snuggie blanket.

The blanket, as seen in the ad below, is built to keep the whole body, including arms, warm. It takes advantage of the fact that more Americans are staying at home to save money, and they want to be comfortable while there. Advertising Age reports the company sold more than 4 million blankets in three months, helped by the fact that Ellen DeGeneres wore one on her show and at least one attendee of President Obama's inauguration used one to keep warm (and was featured on Fox News doing so).  The original advertisements have already spawned dozens of parodies and remixes on YouTube.

I don't want to knock it because I haven't tried it, but surely the creators could come up with something that looks a bit more stylish? Or perhaps the unique, monk-like garb is what is driving its popularity.

UPDATE: One of my colleagues has just informed me of the Slanket, which is almost identical to the Snuggie. Let the brand wars begin.

Reader Comments Read all comments (10)

Add Your Thoughts

Comment Name State Select One AL AK AZ AR CA CO CT DE DC FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY International Email

Please enter the two words below into the text field underneath the image.

Incorrect please try again

Enter the words above: Enter the numbers you hear:

Your comment will be posted immediately, unless it is spam or contains profanity. For more information, please see our Comments FAQ.