For this week's Alpha Consumer Podcast, I interviewed Emily Yellin, author of Your Call Is (not that) Important to Us: Customer Service and What It Reveals About Our World and Our Lives. She explains why companies force us to spend so much time on hold, or otherwise frustrated, when their products and services give us problems. She also tells us what to do about it. (For more on Yellin, you can read my Q&A with her here.) The podcast also contains the Alpha Consumer Tip of the Week on the dangers of certain Facebook ads.