'Beer Wars' Falls Flat

I agree. I work for a very large MillerCoors distributor in which we have a special division that sells MANY craft beers. The big brewers are our bread & butter, but we are relentless about educating or sales force and consumers about crafts. SPACE was a great issue. If and when ABI sells Rolling Rock because it sucked the herritage out of it; are we still going to see the 4-5 SKU's in the major stores? I think not. They will fill that precious space with some other beer of theirs. Beer is taking business from wine in large part, because someone can get a great beet for $9.00 - $12.00 a 6 pack; when a great bottle of wine will be $30.00 - $40.00. ABI is in it for ABI. Yes they make the retailers a lot of $$, but are they a prefered business partner in the true sence of those words? I step off my soap box!

David of AZ 1:13PM April 17, 2009