Gen Y: Empowered, Engaged, Demanding

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I remember being in college and not eating vegetables. the selection on campus was deplorable, and the grocery store just off campus was deplorable as well....for me to get good vegetables, I'd need to travel to the suburbs. as the bronx had HORRIBLE quality produce. at least it was horrible to those of us who came from rural america or suburban america. when you're used to going TO THE FARM to get your veggies, buying them in a grocery store is not an easy task.
I sympathize with Mneiae of IN.

veronica of NH 11:29AM September 23, 2009

Rover,
once you're an adult, you are free to make your own choices, so blaming your parents for your *current* eating ha

of 10:56AM September 23, 2009

Rover,
once you're an adult, you are free to make your own choices, so blaming your parents for your *current* eating habits doesn't fly.
Veggies,
you don't know where or how to get the delicious forms of veggies? really? The easiest way I know how to get them is by going to the grocery store. These stores are fairly convenient, and they also have toilet paper and potato chips there too. check it out.

manola of FL 10:56AM September 23, 2009

I'm Gen Y and I don't really eat too many vegetables or fruits. I did when I lived at home with my parents, who always make sure that there are carrots, parsnips, cucumbers, lettuce, etc. around and tossed in our meals. However, at college, I don't know where or how to get the delicious forms of vegetables. My options are limited to a salad bar and a few baskets of bananas and apples. I don't use either of them, so I'm probably lacking nutrients. I'm not "afraid" of vegetables, I just wish that there was an easier way to get them. Vegetables are harder to find than prepackaged food, even though they are healthier. This means that Gen Buy goes for the convenience rather than the actual nutrition. If vegetables were as convenient and easy to eat as fast food, I would go for it. The only place where that happens for me is home.

Mneiae of IN 10:57PM September 22, 2009

We are only products of our parents/caretakers, sorry we don't eat enough veggies, maybe you should have been a better parent. But look at it this way, the world's over populated so our lack of greens will probably cause us to reproduce less, saving the world of over consumption.

Rover of OR 5:09PM September 22, 2009

You and Gen BuY book is right on re the trends that drive this important market sector. One important area not addressed here, however, is this group's relationship with food, especially fresh produce. The USDA recently completed a report that states that this generation, and the one right after it (Gen Z?), are minimum consumers of vegetables. One of these reasons, according to Texas Tech University is "fear of food". (You can read more about these studies on our blog www.vivaglobal.wordpress.com) This bodes badly for our general health and for the future of the race in general. What can we do to get this group to eat more "greens"??

Veronica Kraushaar of AZ 4:46PM September 21, 2009