Alpha Consumer

October 2009


The New Money Savvy Generation

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While 20-something consumers might be best known for their love of iPods and Facebook, one of their strongest traits turns out to be a kind of money savviness usually associated with older generations. Stephanie Noble, associate professor of marketing at the University of Mississippi, has studied ...

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personal finance

Tweeting Their Way Into Your Wallet

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When companies have Twitter and Facebook pages, are you more likely to buy their products? Or does it feel fake and turn you off the brand? I've heard a range of reactions to socially-networked corporations, and many of them have been negative. "It's almost obnoxious to me," says one 27-year-old ...

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personal finance

Should Seniors Receive $250 Checks?

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When the Social Security Administration announced yesterday that benefits would not increase in 2010 for the first time since 1975, the reaction was swift: Stories about financially-strained seniors filled the evening airwaves and newspaper stories, and President Obama urged Congress to give an ...

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personal finance

Gen Y: Investing Is Fun, Not Scary

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Online brokerage company Scottrade is out with some surprising findings about 20-something investors: It turns out they consider investing an enjoyable activity. Unlike older generations, they're more likely to manage their money on their own and to feel confident that they will recover their ...

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TAGS:
personal finance