Alpha Consumer

April 2012


Former Teacher Finds Success as a Coach

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Maia Heyck-Merlin, chief talent officer at Achievement First, an educational nonprofit, noticed that her fellow educators often struggle with time management and organization. Many of them spent the vast majority of their days in the classroom with few bathroom breaks, let alone time to respond to ...

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personal finance

Hockey Coach Finds Side-Gig Success

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As she was sitting in a meeting with her boss in 2007, Emily Beach, a field hockey coach, was trying to come up with ideas for a youth clinic for three-, four-, and five-year-olds. “I was thinking, ‘This is going to be a disaster’—I was picturing them not comprehending the idea or just not being ...

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personal finance

The Economic Reality Behind HBO’s 'Girls'

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In the opening scene of HBO’s new show “Girls,” Hannah, a 23-year-old college grad living in New York City, flips out when her parents tell her she’s cut off—they’re not giving her anymore money. As two professors, they simply can’t afford it anymore, her mother says, and besides, her mom wants to ...

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personal finance