5 Reasons Not to Buy Your Daughter Pink Legos

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This has to be the most ridiculous article I have ever seen. Let the kids play with what they want to play with. By nature, boys and girls are very different and the established roles that have lasted centuries have remained that way for a reason. All three of my sons, at the age of 6 months old have pushed away doll toys or pink outfits and reached for a toy ball or boy themed action figure without any influence from me or their mom. They are just born that way. Why change what is natural? Why change successful marketing to cater for a minority of tom boys or gender confused individuals? Does the company want to make a profit?

Cindy of CO 11:06PM April 05, 2012

I get the point you're trying to make about gender stereotyping, but why aren't you bothering to make the analogous point about boy stereotypes? If you've ever looked at the occupations available to plastic Lego people in general, you'd see armies of police officers (95% male), firefighters (ditto), construction workers (triple ditto), and astronaut/space guys. Oh, and of course the pirates. There may be very few corporate executive Lego female minifigures, but there's also a dearth of insurance brokers, secretaries, pharmacists, or any other non-heroic life models. The options are limited to the sort of things little boys like pretending to be. There are also Lego lines for older kids, and what do they focus on? Cars. Trucks. Armored Japanese mechas. It's boy stuff, even if it's not all broadcast by making everything all "blue." And a lot of girls DO end up liking Lego, and making things with it into their teens and beyond. When adult women (like myself) are asked what they want to see more of in Lego sets, we typically mention things like a broader range of colors, more food items, animals, complex curved pieces, and so on. Those things are appearing in the new female Lego sets, and they are really fun. Do some more research before you guys make a simplistic case against something based on the color pink, okay?

Jinxie girl of MD 7:49PM April 05, 2012

Thanks for commenting, Amerin. You make a lot of good points. And yes, I think many of the same criticisms apply to Barbie and Bratz dolls!

Kim Palmer of DC 5:20PM April 05, 2012

I hate to break it to you, but all those outraged Mommys, and so called "save the children from gener roles" folks, are totaly missing the point.
Do you jump all over Barbie? or Brats, for catering to Girls? or Tonka, or Nerf for being to boy centric, Uh no.
Kids know what is fun and not fun and thats what they want to paly with.
Being an avid LEGO builder, the new sets are SELLING like hot cakes, and are frequently out of stock, even in the LEGO Brand Stores. So, with all the press, and complaining going on, LEGO research was correct, and thats the point get LEGO into the hands of the Girls! Kids will build an they will love the brick the same way boys do!
And play right into the hands of one of the best toys ever, and they will want more to build with, wether they are pink or purple, or Red and Yellow.
You talk about, not giving them strong women roles, but they are depcited as store OWNERS, having usefull jobs, Gadgets, and Vets, Beauty Salons, HELLO, last I checked all those are pretty good jobs !
So I say let the Pink boxes suck them in and get them hooked. Look on line at all the images of the creations coming out of the new colors, looks like a ton of Girl power to me !

Amerin Tasx of NC 4:51PM April 05, 2012