Alpha Consumer

June 2012


How to Build a Creative Business

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Five years ago, when April Bowles Olin was working as a therapist with families and at-risk adolescents, she decided she needed a creative outlet for herself after work, so she turned to blogging. She was in the midst of planning her own wedding, so she wrote about the process, with an emphasis on ...

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personal finance

The Hidden Sexism at Financial Firms

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In her based-on-real-life novel Bond Girl, Erin Duffy paints a disturbing picture of what it’s like to be a woman working on Wall Street: Her main character’s colleagues call her “girlie,” make her drive from New York to Philadelphia just to pick up lunch, and don’t give her a proper desk or chair ...

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personal finance

How to Save on Summer Travel

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Americans are hunting for vacation deals this summer: Because of concerns over the economy and gas prices, just over 8 in 10 families with children are opting to skip the travel and “staycation” instead, according to the insurance company Travelers.

Here are more ideas for affordable vacation spots:

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personal finance

How to Moonlight as a Tax Guru

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A money manager for a nonprofit organization by day, Jason Malinak takes on a different identity during his off-hours: He becomes a tax consultant to Etsy shop owners. Etsy, an online marketplace for handmade goods, hosts more than 875,000 active shops, and those shop owners, the most successful of ...

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personal finance

How to Create Healthier Habits

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 As author of the book The Power of Habit, Charles Duhigg, a New York Times reporter, knows how to change a bad habit when he needs to. That’s why, when he wanted to give up his daily afternoon cookie addiction, he applied the techniques he writes about in his book: He started exercising more,

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personal finance