The most successful entertainment premiere ever wasn't a movie. No, Microsoft laid claim to that title with the much-publicized release of its latest Halo video game, which sold more than $170 million worth the day it was released in September.
But it turns out the most successful video game introduced last year was from competitor Activision. The fourth release in its Call of Duty series has sold more than 7 million copies since November. It has helped that the game can be played on more than one console, unlike Halo, which is for Microsoft's Xbox only.
But Call of Duty also won the market because, well, it was simply better than Halo and competitors, say folks who've tried these games. Halo got people excited with its multiplayer possibilities, and other games had better looks or more innovation, blogs Darren Waters at BBC: "But Call of Duty 4's commitment to excellence across almost every aspect of the game makes its success very much deserved."