Nine Inch Nails' '100 Percent Free' Album

The group one-ups Radiohead with its guilt-free offer of free music.

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Pushing the edges of the new world of music marketing, Trent Reznor's Nine Inch Nails is offering a free download of its latest album, The Slip.

The move seems an even purer play than what Radiohead did with its most recent album, In Rainbows. The British group offered that record at any price fans were willing to pay, including nothing at all.

There's no guilt trip from NIN architect Reznor, who had already shown a willingness to toy with new marketing approaches. Giving away some tracks on the last NIN album apparently helped sell it in a variety of shapes and sizes.

And not to worry for disk fans, NIN says on its site. The new album will also be available this summer on CD and vinyl, and we're betting at a variety of prices again.