Tech Loses in Veep Unveiling, Obama Wins

The Democrat's announcement was scooped, but he harvested more cell numbers.

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Barack Obama's plan to use tech to make his followers feel like insiders fell short, with shoe-leather journalism apparently beating technology. Word that Obama had chosen Sen. Joseph Biden as his VP candidate leaked hours before the campaign sent text messages and E-mails to supporters and the curious (like me).

The text message came across at 3 a.m. Eastern time, a few hours after the first authoritative reports were posted online. I was fast asleep for both, so I woke up to a buzzing BlackBerry after it turned on automatically at 7 a.m. The first message was from the campaign, so, in a sense, it worked for me.

But that's unimportant. What's interesting is how Obama has harvested more cell numbers and E-mail addresses for grass-roots organizing. I expect—and agreed to receive—later notices. I'll probably get invitations to area rallies on behalf of the Dems.

I won't go, but I bet thousands of others will answer the text-message call.