An endorsement of music-playing video games as song sellers. This one from NPD, which said music demand fell about 2 percent in the third quarter compared to a year ago, at least among Internet users who were surveyed. That includes sales, peer-to-peer sharing and tunes "borrowed" for ripping.
It might be worse, the market analysts said, if not for the games:
Twenty-two percent of music buyers (CDs, digital or mobile) overall and 35 percent of consumers under the age of 35 reported playing a music-based video game, such as Rock Band or Guitar Hero, in the prior three months. Many of these music gamers reported that the gaming experience had a positive outcome, such as creating music discovery or triggering a digital-music or CD purchase.
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