Pitch the box. LG this spring will start selling TVs with built-in Netflix streaming, bypassing the need for all the set-top devices that have been arriving with Netflix flicks. LG says they'll charge a small premium for the added capability.
A number of makers, including Sony and Panasonic, connect their TVs to the Internet. But it's a leg up for LG to be the first with Netflix, my favorite for getting commercial video streamed across the Web.