Toshiba declined to compete in the ultrathin TV contest at this year's CES. The company dismissed the challenge thrown down last year by Hitachi, with its 1-inch-thick LCD, and 1-inch plasmas announced this year by Samsung and Panasonic.
Basically, Toshiba argues that the extra-skinny TVs are a gimmick that's trying to find a market. "I've yet to find anyone who says their flat-panel TV is too fat," said Scott Ramirez, a Toshiba marketing exec.
Thinner is always better. Then again, he's got a point. From the front, who notices if a TV is the typical 3 or 4 inches deep, or merely 1-inch? Maybe it's worth the extra cost for sets hanging on the wall. But that isn't practical for the vast majority of us.