Vudu Cuts Price in Half to $150

Discount suggests the service scrambling for more customers

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There seems an air of desperation in Vudu slashing the price of its set-top box by half to $150. Or maybe a change in plan, as suggested by Wilson Rothman at Gizmodo, who notes the company has gone through a couple of round of layoffs:

...the remaining warm bodies are focused on a third-party software for existing devices (like, hopefully, Xbox 360 and other consoles!!). This is probably what they should have been building in the first place. So when we hear there's a sale, we don't think "success"—we think "going out of business."

Vudu's is the best movie download service I've tried, with a great interface and high-quality video. I hope they survive, if only as an add-on to other devices.