How to Kill the Buzz: Say-Nothing Briefings for the Palm Pre

March 13, 2009 RSS Feed Print
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Palm Pre with keyboard closed

Palm Pre with keyboard closed

At best, Sprint and Palm left journalists baffled after a webcast that said virtually nothing new about the Palm Pre. At worst, the companies fueled doubts that the phone will live up to the hype.

The partners revealed that the Pre would work with Sprint's usual service plans. That was about it. Yawn. They did also reiterate that the Pre would arrive sometime before July.

Maybe they felt compelled to do so after recent rumors the phone would be delayed. But those reports had quickly faded, anyway.

"Pre-diculous" is what John Paczkowski called the briefing at Digital Daily:

...we’re to understand that the Pre “feels great in the hand” and that the two companies are very excited to be working together. Fascinating.

Kevin Ohannessian at Fast Company:

If Palm is going to compete with Apple, then it needs to keep people excited. The company definitely failed to do that today.

Even worse from Tom Krazit at CNet's Wireless blog:

...by continuing to remind people that the Pre is cool (few people disagree on that notion) without revealing any of the important details, Palm is leaving room for skeptics to wonder if the Pre actually is far from finished.

Apple has an event next week where it is expected to give a peek at a new system for the iPhone, amid growing expectations a new model will arrive this summer. Knowing Apple's prowess for marketing, I suspect Palm could learn something by watching.

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After participating in the same 'webinar' as Mr. LaGesse, I wrote and posted an open letter to Ed Colligan and Dan Hesse on Palm Addict. It can be found here:

http://palmaddict.typepad.com/palmaddicts/2009/03/an-open-letter-to-ed-colligan-dan-hesse.html

Peter J Arts, Smartphone Editor: Palm Addict of NJ 9:50PM March 14, 2009

Palm is no Apple when it comes to marketing. So I would tell Palm to get old marketing people out of their company and let new-comers (ala ex-Apple employees) to work in marketing department. Till now its been Jeff Hawkins and Ed Colligen who mess up product release after product release at Palm. Since Jon Rubenstein took over, who gave Palm new life with his iron fist over info leakage, he is the one who announced Pre and PalmWebOS with Apple's Iphone-like CES presentation. I would let him choose ex-Apple employees to market the device and launch. To me it looks like Palm want cheap marketing whereever they can. Late nights shows, outside soap opera award shows, Knight rider TV show appearance and someone even mention Howard Stern show. I mean come on. If they really want marketing let all tech bloggers preview the device unlike Apple who just choose Walt Mossberg and let them write about it. I got my finger crossed. Palm and Sprint may have long partnership but they have old history of messing up new device launch.

Sam of TX 2:25PM March 14, 2009

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Our in-house gadget guru, Senior Writer David LaGesse, checks out the latest technologies and gizmos, from computer software to GPS systems -- and reports back to you in plain English.

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