Nine Inch Nails' Reznor on the New Business of Music

Cutting-edge musician talks about life without a label


It's both fascinating and disturbing to hear a Rock god talk glibly about "business models" and "monetizing." But those are a few insights into the practical, modern thinking of Trent Reznor, the musician behind the long-running success of the rock band Nine Inch Nails. Reznor has been at the leading edge of marketing music without the backing of a traditional label.

The future of the business is a focus of the first dozen minutes or so of Reznor's conversation with Digg Founder Kevin Rose. The musician describes how he's trying to profit from the NIN brand while still getting his art to as many fans as possible. (via Hypebot)