Why We Need Better Corporate Slogans

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In the old days. corporate responsibility was making a reasonable profit while taking care of your workers. Now it is shaft the workers, make as much as you can by driving a good company into the ground, sell, repeat. All corporate executives should be taxed by the government at 100% of their salary that is above 50 times the entry salary. Period. Discounts if their company fully funds their current corporate retirement plan to age 60. No discount if they fail to offer a plan, and 100% tax on all top executive salaries (top 10% of combined salary and benefits) if they default on the pension and turn it over to the taxpayer. All housing exceeding 100 times the median house price in a market should be taxed at 100%. All cars and personal property such as boats should be taxed at 50% if they exceed $150,000. All foreign produced cars and boats should be taxed at 100% if they exceed $150,000. Eliminate all other taxes except a 10% income tax, and America would have a budget surplus in 10 years, regardless of spending.

CJ Williams of PA 12:43PM June 03, 2010

We live in an age of overmarketed, overhyped companies, products, and services. While there is nothing wrong with bragging about how you make the best Widgets (provided you really DO make the best Widgets), quit trying to become something you're not.

I've become sick of the overmarketing of so many products. Tide costs $12 a bottle? Guess what, the $3 box of a non-marketed laundry detergent cleans my clothes just as well. It's time to be more wary people. Much repeated claims often turn out not to ring true.

Miss Displaced of PA 8:50AM June 02, 2010

This is a column which is spot on. This mantra of business is in business to make money clearly outlines the problems we face today. That mantra alone states that it's money first then everyone and everything else last. as a person, I have a pulse, I can talk, and I can show emotion, where as a corporation can do none of these, yet some how we have now turn over the keys to our elections to corporations.

JDZ57 of WI 11:19PM June 01, 2010

Cooperation brings progress.

Wish U.S. goes well.

And if you have need just go to http://stores.ebay.com/bead16888 eBay shop to get your free crystal beads now now.

Frank of AK 9:28PM June 01, 2010

"Once you drive one, you'll never stop." And I drive one, and love it.

Ben of DE 5:27PM June 01, 2010

I suggest "Bringing oil to America's shores."

Anyone who thinks a corporation is a "person" is nuts (are you listening SCOTUS?). The appropriate metaphor is a "cancer" because its only motivation is to grow, even if it kills its host.

Ben of DE 5:09PM June 01, 2010

Nobody would invest in a company that wasn't seeking profits. I'll bet even USN&WR seeks to maximize profit. Will it put "Make Lots of Profits" on its banner?

This article is ridiculous to suggest profits are secondary to anything else. Only government can exist by spending more than it takes in and not be replaced. Only in government can a failing business model be promoted by its leaders and then hailed by the press.

If government were a business and had to make a profit, we wouldn't have the problems we face today.

randydutton of WA 4:47PM June 01, 2010

Religious corporations exist to create, keep & increase church wealth. Their historic motto is that "Jesus is the Prince of Peace." Much the same is the claim that to submit to Allah is the way to make the world perfect. In fact, holy wars will never end because preachers compete to convert people so they will shift tithes and church fees from one batch of preachers to another. As for dishonest mottoes by timber companies..they say they plant a tree for each one they take out, but the replacement is often not the same kind of tree. This week, TV news said the metal chamber that is the major part of the leaking oil well was supposed to be made of MUCH STRONGER MATERIAL. Were builders & inspectors bribed to use weaker, cheaper material & someone pocketed the difference?

aURa dawn veirs of CA 2:48AM May 30, 2010

corporations have slogans is that they work. That's because we're dumb. After all, why aren't we BOTHERED, for instance, by the Chase (bank) ad that says "Chase What Matters"? Do you find any sense in how that relates to "Chase" (the bank) except that you're expected to be dumb as a post in a little word game played on your mind?

Muser of NM 12:29AM May 30, 2010

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Rick Newman

Rick Newman

The global economy is mysterious, even scary. Chief Business Correspondent Rick Newman connects the dots. In addition to his writing for U.S. News, Rick is the co-author of two books: Firefight: Inside the Battle to Save the Pentagon on 9/11, and Bury Us Upside Down: The Misty Pilots and the Secret Battle for the Ho Chi Minh Trail.


Read Rick's latest blog entries here.

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