What Apple Can Learn From the Pentagon

Reader Comments
Back to blog

Apple products have the highest reliability of any commercially mass produced items. Period.

yodamaster of CA 5:40PM October 31, 2011

A much more impacting and effective design woul be a Death Star shapped like an Apple. In term of distance between points, the sphere is the most efficient.
Imagine driving on 280 and suddenly be faced qith this huge Apple shapped building. You would be certain what that is, that's for sure. This would be a true legacy... So cool...

William of CA 3:51AM September 02, 2011

That's be wonderful if Jobs and his men can make a good technoloy for the
deaf and hard of hearing it is hard to find a phone which the deaf person
can talk to another without problems

JC Sherman of WA 4:53PM August 29, 2011

Where do you think Apple products are made? Foxconn, in China. I've taken apart quite a few Apple products over the past few years...all for repairs. Unfortunately, Apple's very good at form. Not so much on function. And definitely sucks @ repairability. I suspect this building will reflect the same qualities. I feel bad for their physical plant managers already.
Our office has both Macbook Pros and Thinkpads as options for users. I wish the whole office was equipped with Thinkpads. I say that, as I type this on the Macbook Pro I chose for myself.

Alex of FL 8:37PM August 18, 2011

Hey Apple? Before you build an edifice to signify your hubris, how about throwing a few bones (dividends) to your shareholders. You obviously have the cash just sitting around.

alex of FL 8:32PM August 18, 2011

Some economists have noted that companies which build grand headquarters tend to be at their apex; with most of the stock growth is behind them. Well designed buildings are great for a community, but is a palace good for stock holders or buyers of Apple products?
An issue the Pentagon won't have do deal with are earthquakes; how well will Apple's glass building handle earthquakes? Plate glass windows in Tokyo didn't hold up at all during the earthquake last March which was 230 miles away.

Bob of AL 3:17PM August 03, 2011

How the make defense strategy in capital market society from officer, manager, and director.

Andre Budianto 4:45AM July 25, 2011

everything will be better

don 3:13AM July 24, 2011

Such a building should be part of resort style development containing various residential forms, recreational facilities and parkland. It should be designed so most people could walk or cycle to work. In fact, I would be very surprised if this was not already the case. Has anyone seen the drawings?

Greg Johnson 4:28PM July 21, 2011

This makes about as much sense as all the criticism Apple received on the design and cost of it Manhattan retail store. The one by the way that has the highest sales/square foot of any store in Manhattan.
If you want to keep buying cheap (excuse me, "value") netbooks and shopping at big box stores replete with junk sourced in China, be my guest. But, please think a bit before you start criticizing one man's attempt to build a space consistent with the design and quality of those found all over the world, other than in the US.

EyeForget of AL 9:50AM July 20, 2011