Meet Ryan Mickle. He's a management consultant who recently moved to San Francisco, where he realized he'd no longer be needing his gas-guzzling Range Rover (San Francisco is, after all, the most walkable city in America.). But Mickle concluded that selling his car wouldn't do any good—though his own carbon footprint would decrease, someone else would still be polluting. He wants to get his SUV off the road for good, and he wants your help.
Mickle started a website, One Fewer, soliciting ideas for the best way to eliminate his SUV. In a video, he lounges in a Ghostbusters T-shirt and tells us, to the tune of Radiohead, that he will fling his SUV into the Pacific Ocean "like a fat kid into a swimming pool," or he will do whatever the "crowdsourcing" masses recommend as the best solution.
It's easy to see that an SUV cannon-balling into the ocean would be more damaging than just selling the thing. So would lighting it on fire, or driving it off a cliff—they're all suggestions that would make a totally sweet YouTube video but not a positive environmental impact. Beyond turning the Range Rover into a hybrid—one popular solution offered in One Fewer's comments section—here are some other ideas from the site's readers:
It is, of course, quite a publicity stunt, and the backlash is only beginning as Mickle's Internet fame grows. Many of the comments recommend that the SUV be driven over a cliff—with him in it. So, setting solutions for the car aside for the moment: Is Mickle crazy? Is he doing more harm than good?