Is Oprah's KFC Promotion Hypocritical?

May 6, 2009 RSS Feed Print
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The Queen of All Media announced recently that she wanted to help cash-strapped families in the recession by putting a chicken on every table, courtesy of Kentucky Fried Chicken (knowing her history, she certainly wouldn't be handing out free burgers). Though it may have been a benevolent gesture to help out Americans going through tough times, the move may not have been a wise one for her image.

Oprah is now dodging criticism about her choice to promote KFC due to her stance on animal cruelty. KFC sources its chicken from Tyson, which uses concentrated animal feeding operations (CAFOs) - dark and tightly-packed coops where the chickens are often unable to stand up or move. Oprah did a special last year on the hazards of factory farming, which you can check out here.

[More on factory farming's connection to swine flu]

That's not the worst of it, says Civil Eats:

It may seem harmless: a mass market “they want it, so I’m giving it to them” kind of campaign. But because Oprah has marketed herself as one who cares about animals, even getting a “Person of the Year” award last year from PETA, this KFC campaign is a serious disappointment to say the least.

PETA will have some choice words for Oprah, to say the least.  The animal rights organization has kept KFC in their crosshairs for a long time now with their "Kentucky Fried Cruelty" campaign. PETA awarded Oprah the "Person of the Year" honors in part because of her factory farming episode. Should she be able to keep the title?

Corrected on 05/08/09: An earlier version of this post misidentified the meaning of the acronym CAFO, or Concentrated Animal Feeding Operation.

Tags:
animal cruelty,
Oprah Winfrey,
PETA,
environment

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that bothers me. Oprah has the one of a kind media clout to bring attention to the cruelty that KFC's meat suppliers are ignoring for the almighty dollar. The particular issue of de feathering live, conscious animals in scalding water was the one point that turned the tide for me, and frankly, my stomach too. In truth, after investigating the Kentucky Fried Cruelty website (a bumper sticker brought the site to my attention) I from that point on have boycotted KFC. Damn shame too, I've loved the stuff since I was a kid. But the truth is, I'm not going to sit down to meal and know that my choice as a consumer is perpetuating,and paying for, a practice I perceive to be an ethics problem.

What I would hope is at this point, her formidable media organization "Does the right thing" and shines a light on the less savory issue of animal cruelty in the poultry industry. Indeed, going up against the large corporations is a bite the hand that feeds you arrangement, but convictions don't run in Flavor Of The Month. They are personal. We abide by them. One would think that KFC, knowing her stance (and the kind of sales generating capacity her organization controls) would bend over backward to insure all parties cruelty issues were acknowledged, addressed and documentation of the corrected practices would be waving like flags for all to see.

So you never know, at some point I may be able to sit down and enjoy a KFC dinner again because the big guns manifested change.

Stranger things have happened...

Stephen D. of NJ 10:44AM June 20, 2009

It took me more than thirty five minutes to finally squeeze in to the site and be able to print three coupons.(the program will let you print 3 coupons at one time and thats it) Now I still have them because the KFC store near me has a sign at the door that they will accept coupons only betwwen 10am to 12:00nn and 3:00PM to 5:00PM. Plus the long line at the counter. Is it worth it?

Now to add insult to injury you bring coupon and you have to wait for the real coupon/check to mail it to you. Now you gave up your personal information for measly US$3.99. Is their justice on it?

Tik B Lang of CA 1:52PM May 15, 2009

Peta wussed out. Hardly a peep out of them over this. Oh Oprah didn't know that KFC kills chickens by the billions, riiight! PETA loves even the lamest of celebs so it's not a surprise to me. I sent Oprah a letter that Alice Walker sent to the KFC CEO.

ALICE WALKER

Mothers’ Day

May 9, 2004

Dear Mr. Novak:

Suppose in a future life you come back as a chicken. You are small and fuzzy and scared.

You are soft. Beautiful. Yellow, with bright orange legs. Tiny feet. Innocent, deeply

curious eyes.

You are in a place that does not live up to you. It is dark and hot; there is no fresh air. It

stinks. As soon as you are born, part of your mouth, your tender beak, is burned off.

This indescribable pain is your introduction to life.

It will be a short life.

Each day “managed” by hands and machines you can barely glimpse and comprehend not

at all. You are in a cage with so many others! You feel your body, stuffed with food and

hormones, pressing against the bodies around you. It reminds you perhaps of the lifetime

ago when you were a human slave in a ship enduring the Middle Passage.

You feel heavy and hot, suffocating, because you are constantly drugged; your body forced

to grow so large and fast your bones cannot support it: they begin to break.

After an infinity of unbearable pain you are lifted out of the cage into which you

were born, and from which your mother was taken immediately after your birth, and

dumped, with thousands of others, into a vat of boiling water. Most of the others are dead,

but for some reason, you are not. You drown, choking, in the smelly, scalding water.

You have not had one moment in which to touch earth, to see the sky, to enjoy a worm;

you have had no chance to experience a mother’s love, to receive the rich comfort of

hearing a father’s cocky crow, or to feel the kind hand on your feathers of a caring human

being.

Your body, broken though it is, and smeared with the excrement that left it because you

were so afraid as you died, is plucked of its sickly covering of feathers, cut up, and sent to

the place where it will be covered with white flour and herbs, fried in hot fat, and presented

to human families who have no way of knowing they are eating – bringing into their own

bodies (and spirits) – the deep suffering, fear and misery of your largely unlived life.

I do not wish this for you. I do not wish it for myself. I do not wish it for the

thousands that eat at Kentucky Fried Chicken (KFC).

We do not know what Life has in mind for us, or how many lifetimes we are going to

have. Understanding this, it is wise, I believe, to avoid acts of cruelty and violence and to

put our trust and effort into consideration of all “others” with whom we share the planet; as

we extend, uphold and honor all acts of universal kindness.

With an embrace

for you

& deep hopes for health

and happiness

to your

family.

In peace,

Alice Walker

Emily Copeland of WA 8:37PM May 13, 2009

Fresh Greens

Maura Judkis is a producer at U.S. News. She writes about the green movement and looks for ways to be an ecofriendly consumer without breaking the bank. Send her your green tips.

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