The Queen of All Media announced recently that she wanted to help cash-strapped families in the recession by putting a chicken on every table, courtesy of Kentucky Fried Chicken (knowing her history, she certainly wouldn't be handing out free burgers). Though it may have been a benevolent gesture to help out Americans going through tough times, the move may not have been a wise one for her image.
Oprah is now dodging criticism about her choice to promote KFC due to her stance on animal cruelty. KFC sources its chicken from Tyson, which uses concentrated animal feeding operations (CAFOs) - dark and tightly-packed coops where the chickens are often unable to stand up or move. Oprah did a special last year on the hazards of factory farming, which you can check out here.
That's not the worst of it, says Civil Eats:
It may seem harmless: a mass market “they want it, so I’m giving it to them” kind of campaign. But because Oprah has marketed herself as one who cares about animals, even getting a “Person of the Year” award last year from PETA, this KFC campaign is a serious disappointment to say the least.
PETA will have some choice words for Oprah, to say the least. The animal rights organization has kept KFC in their crosshairs for a long time now with their " Kentucky Fried Cruelty" campaign. PETA awarded Oprah the "Person of the Year" honors in part because of her factory farming episode. Should she be able to keep the title?
Corrected on : Corrected on 05/08/09: An earlier version of this post misidentified the meaning of the acronym CAFO, or Concentrated Animal Feeding Operation.