For those of you who bought the limited edition, Maclaren Juicy Couture stroller—priced at $450 with quilted pink seat, foot muff, and coordinating head hugger and shoulder pads—you've been one-upped. Starting tomorrow, Bugaboo, dubbed as the "Rolls Royce of babydom," will offer a new version of its popular Chameleon stroller, designed by Marc Jacobs, for $1,500. The chic, all-black stroller comes with a canopy and bassinet cover in black-on-black "love Marc" print. I can just envision the horde of Park Slope, Brooklyn, mommies debating the necessity for an upgrade.
Slim pickings though; there are only 15 available. According to parenting blog Daddytypes.com, "Starting November 26, four will be at Colette in Paris; Selfridge's in London and the Marc Jacobs boutique in Dubai get two apiece; one will be for sale in Amsterdam. And six will be for sale at Marc Jacobs NY."
Shopping blog Racked.com gets a bit more granular: "We were excited to witness the madness when the strollers go on sale Wednesday, but it turns out that (a) they're being sold through the Marc Jacobs showroom, (b) you can order them in advance, and (c) already only three are left. Lame! Should you desire an MJ stroller passionately but not enough to actually leave the house, you can always call Little Marc at (212) 206-6644 and have it shipped." Seems like an inevitable Bugaboo war on eBay.