14 Ways Nannies Can Market Themselves

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GoNannies.com is a great resource for finding nanny jobs!

Cynthia of TX 12:16PM December 20, 2010

Very good points. I'd like to add dress appropriately. So many nannies arrive at interviews in tight jeans and belly button rings showing. Mothers want to hire a nanny that dresses conservatively and isn't compedtition for them with their husbands!

Conservative Nanny of NY 1:03PM December 24, 2009

Let’s face it, it’s been a rough year for just about everyone. The economy’s been tanking, people are getting laid off and everyone is holding back on spending, even the upper class. Families who have become dependent on a Nanny service are struggling to keep them on staff, leaving an abundance of good caretakers on the street fighting for a limited amount of jobs. So what can you do as a Nanny to stand out from the rest of the crowd? How about pro actively having your resume and credentials verified before you send it out to potential families? BeenVerified, Inc. can instantly verify your resume, your certifications, and your identity so that a family knows who you are right up front. Show off your skills and take initiative by getting verified. That goes for the Moms and Dads as well. I can’t even imagine the anxiety of trying to hire a nanny who will be watching over my children. How do you know who they really are? Where they really worked? BeenVerified .com can instantly do a criminal background check, verify certifications, and past employment. Anyone can say they have been CPR certified, worked for the “Patterson Family “for 10 years, and are legally able to work in this country, but how do you really know? With BeenVerified.com, you do know and we want Nanny’s to be able to show that off and we want parents to feel good about whom they are hiring. Feel comforted knowing who you can trust. I would love to hear any feedback from both Nanny’s and parents alike regarding this service and how you think it would benefit you.

Sara of NY 12:52PM January 30, 2009

I always include my driver's license and social security card with my portfolio anyway. I only have one portfolio that I bring to and from interviews so who sees my information is under my control.
I am so picky about who I interview with that I feel that I can trust the two or three families I meet while interviewing for a nanny job not to steal my identity.
But of course, that's just my personal choice.
Some nanny candidates do not include phone numbers and names of their references on their resumes either. I always do simply because my references don't mind and I have never had a problem.
I also wanted to mention in the article that to market oneself a nanny candidate could list unique skills they have that stand out from the crowd. For instance, mentioning great cooking skills, teaching degree, or being bilingual are great skills to emphaize while looking for a nanny job.
Thanks!

Stephanie Felzenberg of NJ 6:06AM December 17, 2008

2. Nanny Portfolio:
"Also include a current CPR and first aid certification, a Social Security card, and a driver's license."
SS & DL should only be given to the employers after the nanny gets hired, b/c of ID theft.
Except this, a great article, TY!

Nanny of CA 7:41PM December 16, 2008

This is a very informative well organized and well written article. It is very specific about how nannies can market themselves. It can also help parents learn how to select a nanny.

Ann Tomey of FL 4:35PM December 16, 2008

This article was very informative, not only from the nanny's perspective, but also from a parent's perspective when looking for a nanny. Not only does it advise a nanny how to stay a cut above the rest in job searching, but it also gives great tips for the parent - showing them what things to look for that can make the search for the "perfect nanny" easier and help them really screen for a quality caregiver. Very good article and interesting. Thanks.

Yvonne Calabro of PA 10:20PM December 15, 2008