Domino magazine and its website will cease publication, Charles Townsend, president and CEO of Condé Nast, announced today. The announcement comes on the heels of naming Bill Wackermann as "publishing director" of the shelter magazine.
That was a bust. Domino, which offers advice on decorating, do-it-yourself projects, gardening, and party planning, will publish its final issue in March.
Take a magazine built around peddling products, couple that with a deepening recession in which people are less likely to purchase things, and you've got a recipe for failure. "This decision to cease publication of the magazine and its website is driven entirely by the economy," Townsend said. "Although readership and advertising response was encouraging in the early years, we have concluded that this economic market will not support our business expectations."
Domino was launched in April 2005. The magazine's current rate-base is 850,000.