M Resort Opens in Vegas

Key to survival: outstanding customer service and low room rates.

By + More
The M Resort - Las Vegas

The chips have been down this year for Las Vegas casinos: fewer visitors, shorter trips, and less gambling. Hotels are struggling to fill rooms and restaurants. But despite the sinking economy, Las Vegas officially welcomed the M Resort, Spa, and Casino, which opened on schedule earlier this week.

The key to survival in a tough economic environment, says Anthony Marnell, CEO and chairman of the $1.8 billion resort, is offering outstanding customer service and lower room rates. A resort room with a mountain view will go for $54, while a 1,440-square-foot suite runs $354. Suites with views of the strip will begin at $74.

The M Resort, in Henderson about 10 miles south of the Las Vegas resort corridor, is expected to draw traffic from locals and people driving in from California. The resort has 390 guest rooms and 39 suites, nine restaurants, five destination bars, and more than 60,000 square feet of meeting and conference space. Gamblers get over 92,000 square feet of gaming, with 1,800 slots and video poker machines, 64 gaming tables, a 12-table poker room, and a race and sports book.

Las Vegas
  • Kimberly Castro

    Kimberly Castro is the managing editor of Money and Health at U.S. News. You can follow her on Twitter, connect with her on LinkedIn, circle her on Google+, or email her at kcastro@usnews.com.