Good Day for Google

March 11, 2008 RSS Feed Print
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Google's $3.1 billion merger with ad giant DoubleClick closed today, a couple of hours after the European Union regulators approved the deal. Its shares gained more than 4 percent.

The display ad deal is big, but tech analyst Henry Blodget throws out another value today. He estimates that if Google broke its long-standing ban on advertising on its home page, the decision could be worth $2 billion more in operating income.

All very interesting. But in keeping with Spitzer-fest, what does Henry have to say about the man who targeted him back in his days as a Merrill Lynch tech analyst?

He reposts the New York Times coverage.

Tags:
mergers,
Google,
European Union,
advertising

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Katy Marquardt came to U.S. News from Kiplinger's Personal Finance magazine, where she profiled rising stars in the mutual-fund world and wrote about investing in stocks and racehorses. Katy hails from Abilene, Texas, and graduated from the University of Texas-Austin.

Kirk Shinkle is a senior editor at U.S. News. Formerly, he covered business and economics on both coasts for Investor's Business Daily. A native of the Montana-Texas corridor, he currently resides in the wilds of west Brooklyn. His checkered online evolution looks like this: Friendster, still (!). MySpace, no. Facebook, yes. He blogs here, Twitters occasionally, and has yet to Tumblr.

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