12 Ways Blogging Increases Your Job Prospects

Keeping up a blog can help show employers you're knowledgeable, skilled and committed.

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Blogging has become a common practice for millions of people. According to BlogPulse, there are at least 168 million blogs. While blogging about any topic can be a wonderful hobby, blogging about your profession can yield huge financial benefits. For example, if you were a stock broker or financial consultant, you may consider starting a personal blog to attract clients or impress future employers.

Here are a dozen ways blogging can help you find or keep a job.

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Makes you an expert. Consistently blogging about your profession will make you a go-to source for your field. This enables you to establish yourself as an expert—which can come in handy when you need to look for a new job or ask for a raise.

Free advertising. By putting your work out there, you are getting plenty of free advertising. You could even put your resume and portfolio on your blog so that potential employers and clients can see not only your writing style and expertise, but also your work experience and problem-solving skills.

Keeps you current. Writing content on a regular basis requires you to stay up to date on the latest news and trends. Many people fail to remain relevant in their industry. By keeping up a blog, you give yourself added motivation to stay relevant.

Maintains your passion. When you are passionate about something, chances are you want to share your passion with the world. Blogging gives you an outlet to share your passion and rediscover why you fell in love with your chosen profession in the first place.

Helps develop contacts. When you blog, you open the door for other people in your industry to connect with you. These connections can be invaluable and create new opportunities for you. Be sure to link your blog to your social media accounts to generate as many new connections as possible.

Makes you a trustworthy source. When you blog you are creating an open and honest record of your best ideas. If you are transparent about who you are and why you’re writing a blog, you will develop a reputation for integrity and honesty among your readership. When people in your industry need a trusted opinion, they will think of you first.

Builds your resume. A successful blog is a great addition to anyone’s resume. It is a proving ground where you can demonstrate many useful qualities to your future employers, such as writing ability, analytical skills, and marketing savvy. If you have one of the more popular blogs in your industry, you are also a rainmaker who will probably get heavily recruited for your influential voice.

A source of income. Having a blog can help you bring in additional income. You can monetize your blog by placing ads on it or writing sponsored posts for other companies.

Just be sure to not let monetization opportunities destroy your blog’s credibility—your blog’s integrity is worth more to your professional career than a few dollars of random ads.

Demonstrates commitment. Anyone who has ever started a blog knows it takes a lot of time and serious commitment to keep it up and running. This is a huge draw for potential employers who are looking for employees that are dedicated and driven.

Builds your brand. When you become an expert in a field and people start to recognize you, you create a brand for yourself. Many bloggers with recognizable personal brands have gone on to successful careers as conference speakers and corporate consultants.

Makes you a better writer. Writing is a muscle—the more you use it the better you get. Once you get used to the rigors of regular posting, you’ll become a better and faster writer both in your personal and professional life. When you blog you also get the benefit of constant feedback from your audience, who can often point out your bad writing habits you cannot see yourself.

Helps you learn what’s hot and what’s not. By writing about what is going on in your field, you will not only stay up to date on latest trends, but you’ll also be able to get feedback from other people in your industry. This gives you a kind of street-level market research that is priceless in any industry.

Ashley Jacobs is a blog trend analyst for personal finance blog Wise Bread. Follow her latest tweets on @WiseBread.