New Fund to Invest in Madonna's Bra, Lennon's Bathrobe

London firm bets on celebrity memorabilia.

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Would you bet money on the rising value of Madonna mementos? Marquee Capital, a celebrity collectors firm based in London, thinks you might. Marquee has an investment fund in the works that will be devoted to rock and pop memorabilia from stars including Madonna, Marilyn Monroe, and John Lennon, reports the Telegraph.

Among Marquee's Madonna goods are the pink satin strapless dress she wore in the 1985 video for "Material Girl" and the black satin bustier she wore in 1986's "Open Your Heart" video. (My question: Where's that snappy outfit from "Papa Don't Preach"?) A more bizarre "asset" of Marquee's is a signed American Express card Madonna used from 1985 to 1987. The relatively slim portfolio of Lennon memorabilia includes a multicolored bathrobe, a pair of jeans, and a beige corduroy jacket (all owned and worn).

In case you're wondering, the cone bra from Madonna's "Blonde Ambition" tour sold at Christie's in 2001 for 14,100 pounds ($26,180) with fees, according to Bloomberg. Marquee Capital paid a record $32,200 for the "Material Girl" dress, the story says.

The founder of Marquee, Chetan Trivedi, told the Telegraph : "Nearly all traditional investments are falling in value, but the interest in stars like Madonna is undiminished and their value keeps increasing."

In related news, another London investment firm—Anchorage Capital Partners—is planning to launch a guitar fund that will focus on rare and vintage guitars, reports Bloomberg.