Snazzy Financial Services for Gen Y

How do you track your spending? A former roommate of mine meticulously recorded each penny she spent in a plain old notebook. I tried that, but didn't stick to it. I also experimented with Excel spreadsheets and Microsoft Money, but just couldn't commit. Today, I just log onto my accounts online to get a ballpark figure of how much I've spent.

I'm not the only one who's lazy: According to this story in the WSJ, lots of us track their finances online. Not surprisingly, lots of free sites are popping up and angling to capture the Generation Y audience, such as Mint.com, Rudder, and Thrive (the last two, I've never heard of.)

Established banks and other financial firms are also trying to draw in Gen Y customers with jazzy like including social networking and blogs. Wachovia's on Twitter. PNC offers a checking- and savings-account service called "Virtual Wallet," where customers can use a tool that separates their money into three segments: checking-account money for bills, spending money, and money for savings. I actually have an account with PNC, but am obviously out of the loop. Maybe that's because I'm too GenX.

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