Subaru's Secret: Clever Marketing

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I just leased an 09 Subaru Legacy 2.5 special edition. This is my first Subaru. My parents have an 03 Forester which has been a pretty good vehicle. The 09 is better in every way but the 03 is still a solid vehicle. I purchased a Subaru because of safety, reliability, awd, quality, decent performance, feature content etc. I am extremely satisfied with it. Sure there are things I would improve but that goes with most cars. Subaru is as good as Honda and Toyota if not better. People are just not aware of how good they are because they are such a smaller company compared to Honda and Toyota. If you want a vehicle that performs well in all conditons, get a Subaru.

Walt of OH 10:46PM January 08, 2009

My husband and I traded in our newer model, low mileage Volvo wagon that was having mechanical problems much to major for its age, on a new Subaru Outback last May. No regrets. I love my Outback.
We had prior Subaru experience, a Brat that we bought new and that had over 200,000 miles on it when we sold it. Husband is a mechanic, so he maintained it himself. Other than standard maintenance, at 100,000, he figured he'd better change all the belts. Most of them did not need changing! We only sold it because we had moved much further south and it didn't have air condicioning. We had even had a bimini top custom-made for it!
We really didn't even consider any other vehicle brands. We knew we wanted a Subaru and I wanted another wagon. I test drove an 09 Forester (they were on the lot in May 08!) and an 08 Outback. The Outback won my heart. No marketing was required here!

of SC 5:20PM January 06, 2009

I believe that what Subaru offers is excellent vehicles that are fun to drive and reliable. The type of people that Subaru attracts are also the type of people that will not be persuaded to purchase a car solely on the marketing schemes. In fact, some of the best cars in their lineup are rarely advertised, but have a devoted following. Keep making great cars Subaru and we will keep buying.

of MA 9:06PM January 05, 2009

Subaru may in fact have delivered an effective marketing strategy in 2008, but I question that marketing is the lead reason for Subaru's success.
How about reliability? I am fast on my way to reaching 200,000 miles on my third Subaru. As with the first two, this one has only required basic maintenance to get to the 200k mark. I'm betting my 1998 Outback will make it to 300k without much additional expense.
Try and say that about a Ford or Chevy!

of CO 8:43PM January 05, 2009